𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧 𝐅𝐞𝐞 𝐔𝐩𝐝𝐚𝐭𝐞 – 𝐒𝐞𝐥𝐥𝐞𝐫𝐬, 𝐫𝐞𝐯𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐁𝐄𝐅𝐎𝐑𝐄 𝐢𝐭 𝐡𝐢𝐭𝐬 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐠𝐢𝐧𝐬!

Amazon rolled out MAJOR changes to promo fee structures starting June 2, 2025 — and most brands didn’t even blink. Here’s what it means:

🔍 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐭𝐡𝐞 𝐠𝐚𝐦𝐞 𝐡𝐚𝐬 𝐜𝐡𝐚𝐧𝐠𝐞𝐝:
⚡ Lightning Deals
👉 Used to be $150 flat
👉 Now $70/day + 1% of sales (max $2,000)

🏷️ 𝐁𝐞𝐬𝐭 𝐃𝐞𝐚𝐥𝐬
👉 Was $300 for 7 days
👉 Now $70/day + 1% of sales
💥 Can spike fast if you’re converting well

🎟️ 𝐂𝐨𝐮𝐩𝐨𝐧𝐬
👉 Was $0.60 per redemption
👉 Now $5 per coupon + 2.5% of total sales 🤯

🛒 𝐏𝐫𝐢𝐦𝐞 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬
👉 Was $50
👉 Now $100 flat

📌 𝐖𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐘𝐎𝐔:
✅ If your deals flop — you might save a little
❌ If your promos kill it — congrats, Amazon’s taking a bigger cut

💬 This is performance-based pricing — but it’s also penalizing top-performers. So run your promos smart. Forecast ahead. Know your true cost before pulling the trigger.
📉 𝐌𝐲 𝐓𝐢𝐩? 👉 Build margin buffers into your promo plans. Always A/B test deals before scaling. Amazon just raised the stakes.
👀 How are you preparing for these changes? Drop your tactics ⬇️

#AmazonSellingTips #PromoPlanning #AmazonFees2025 #FBAProfitability #EcommerceHacks #MarginMatters #MarketplaceMaestro #BrandGrowth #FBAOptimization