𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐭𝐨𝐫𝐞 𝐒𝐭𝐚𝐫𝐭𝐮𝐩

𝐇𝐨𝐰 𝐌𝐚𝐧𝐲 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐀𝐫𝐞 𝐈𝐝𝐞𝐚𝐥 𝐭𝐨 𝐁𝐞𝐠𝐢𝐧 𝐖𝐢𝐭𝐡?While keyword targeting and PPC optimization are vital for growth, 𝐲𝐨𝐮𝐫 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐛𝐞𝐠𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐜𝐨𝐮𝐧𝐭 in your Amazon store. One of the most common questions new sellers ask is:
“𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡?”

🎯 𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐬𝐦𝐚𝐫𝐭 𝐬𝐞𝐥𝐥𝐞𝐫𝐬 𝐭𝐚𝐤𝐞 𝐰𝐡𝐞𝐧 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐬𝐭𝐨𝐫𝐞:
1. 𝐒𝐭𝐚𝐫𝐭 𝐒𝐦𝐚𝐥𝐥, 𝐒𝐭𝐚𝐲 𝐅𝐨𝐜𝐮𝐬𝐞𝐝
Begin with 3 𝐭𝐨 5 𝐡𝐢𝐠𝐡-𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 in a specific niche. This allows for easier brand management, optimized listings, and controlled inventory.

2. 𝐓𝐞𝐬𝐭 & 𝐋𝐞𝐚𝐫𝐧
Starting with fewer products gives you room to test keywords, pricing, and imagery without spreading your budget too thin.

3. 𝐁𝐮𝐢𝐥𝐝 𝐁𝐫𝐚𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲
A small but cohesive product line helps establish a strong brand voice and identity that resonates with customers.

4. 𝐏𝐏𝐂 & 𝐑𝐚𝐧𝐤𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞
With fewer products, you can concentrate your ad spend on driving traffic, collecting reviews, and ranking organically.

5. 𝐄𝐚𝐬𝐢𝐞𝐫 𝐭𝐨 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬
Managing 3–5 products makes it easier to track what your top competitors are doing right — and pivot your strategy accordingly.

💡 𝐅𝐢𝐧𝐚𝐥 𝐓𝐢𝐩:
Don’t rush to fill up your catalog. Grow based on data, not assumptions. Once your initial listings gain traction, you can scale smartly.