The client had a great product but was struggling to gain traction in the market. They had been running PPC campaigns but were seeing low conversions. After analyzing their listing, I found key issues:
Incomplete or incorrect product attributes
Poorly optimized title and bullet points
Lack of relevant backend search terms
Misclassified category placement
These issues were preventing the product from appearing in the right searches, ultimately limiting its visibility and sales potential.
The Optimization Process
To turn things around, I focused on a comprehensive listing overhaul that included:
Step 1. Fixing Product Attributes for Better Visibility
Step 2. Enhancing Product Title & Bullet Points
Step 3. Strengthening Backend Search Terms
Step 4. Improving Product Description & A+ Content
The Results: 10x Sales & a Happy Client
After implementing these changes, the impact was immediate and impressive:
✅ Sales increased by 10x within weeks
✅ PPC performance improved, lowering ACOS significantly
✅ Organic ranking boosted, leading to more visibility and conversions
✅ Client left a 5-star review, thrilled with the results and improved profitability
Final Thoughts
Fixing listing attributes might seem like a minor tweak, but it plays a crucial role in Amazon’s search algorithm and customer buying decisions. My client went from struggling to dominate their niche, simply by ensuring their product was listed correctly and optimized for search visibility.
If your Amazon store is not performing as expected, optimizing your product listings can be a game-changer. Let’s connect and take your Amazon business to the next level!