The EcomsExpert PPC Growth Framework
We begin with a deep audit of your advertising structure, campaign history, keyword segmentation, targeting logic, and ACoS. We flag missed opportunities, budget leaks, and conversion bottlenecks that may be hurting your performance.
Your dedicated account manager steps in to “stabilize the ship.” We pause wasteful campaigns, remove overlapping targeting, structure naming conventions, and set ROAS benchmarks — laying the foundation for profitable scaling.
We segment campaigns by match type, intent, and performance. Then we relaunch Sponsored Product, Brand, and Display ads using granular targeting — maximizing control over spend and results.
Our team uses rule-based and manual optimization across all ad types. We manage daily budget pacing, automate bid adjustments, eliminate low-performing search terms, and push winning keywords into higher intent funnels.
We stay aligned through monthly reporting, strategy calls, and shared dashboards. You’ll always know what’s happening, what’s working, and what’s next — backed by data.
