ECOMSEXPERT

Walmart Marketplace Advertising Service

More Visibility. Lower ACoS. Better Return. As Walmart Marketplace rapidly expands its digital footprint, advertising here is no longer optional — it’s essential. But succeeding with Walmart Connect Ads requires more than just turning on campaigns. You need strategy, structure, and speed.

At EcomsExpert, we help brands scale revenue, reduce ACoS, and win visibility across Walmart’s growing ad ecosystem using custom-built advertising frameworks designed to meet your business goals.

Real Seller Pain Points We Solve

  • Low product visibility despite high-quality listings
  • High ACoS with poor ROI from Sponsored Products
  • Ads running but no control over targeting or keywords
  • Confusing campaign structure across multiple SKUs
  • No insights into which keywords or products are converting
  • Struggling to break into Buy Box to activate ad placement
  • Lack of time and resources to test and scale ads properly
  • Inaccurate or delayed attribution on sales and clicks
  • Generic agency management with no Walmart-specific tactics

15 Walmart Advertising Strategies That Drive Revenue

Tightly Grouped Campaign Structures

Group SKUs by similarity, price band, or bestsellers for better control and clearer performance tracking.

Long-Tail Keyword Targeting

Capture high-intent buyers with specific, low-competition queries.

Manual & Automatic Campaign Hybrid

Use auto campaigns for keyword discovery, manual for precision targeting.

Dynamic Bid Adjustments

Scale up top-performing ads during peak buyer hours and days.

Buy Box Monitoring

Pause ads automatically when you’re not winning the Buy Box.

ROAS-Tiered Budget Allocation

Allocate higher budgets to top-performing campaigns or SKUs..

Seasonal & Event-Based Campaign Mapping

Align with Walmart promotions (Back-to-School, Cyber Week).

Walmart Search Match Type Split Testing

Run broad, phrase, and exact match keywords separately.

Content-Driven Ad Enhancements

Optimize images, titles, and content for better click-throughs.

Geo Targeting via Walmart Luminate

Localized ads for fast-shipping enabled regions.

Walmart Display Ads

Retarget browsers with product-based banner ads.

Headline Sponsored Ads

Protect your brand on top-of-page placements.

WFS-Supported Ads Boosting

Increase visibility of products fulfilled by Walmart.

Negative Keyword Pruning

Eliminate unprofitable or irrelevant terms.

Weekly ROAS Reporting + Action Plan

Actionable performance reports and next-step strategy.

Why EcomsExpert for Walmart Ads?

  • Walmart Connect Certified Strategists
  • ROAS-First Management with daily optimization
  • Ad + SEO Combo to maximize organic + paid returns
  • Full Funnel Campaigns from awareness to conversion
  • Custom Launch Plans aligned with your inventory & goals

What’s Included in Our Advertising Services?

  • Complete Ad Account Audit & Competitor Review
  • Campaign Setup: Sponsored Products, Brand, Display
  • Keyword Research + Product Targeting
  • Daily Budget Optimization & Bid Control
  • Listing Optimization for Better CTR
  • Weekly Reporting with Key Actionable Insights
  • ACoS Reduction Strategy & Testing
  • Advanced Campaign Scaling (top ASINs)
  • Creative Asset Consulting for Ad Visuals

Ready to Reduce ACoS and Scale Sales?

Let EcomsExpert launch or optimize your Walmart Ads for real results — not guesswork.

Schedule a Free Ad Strategy Session Today