AMAZON PPC

Management Services

How EcomsExpert Delivers High-Performance Ad Campaigns. In today’s competitive Amazon landscape, running ads isn’t optional — running them profitably is essential.
That’s where EcomsExpert comes in.

We don’t believe in cookie-cutter campaigns. Every Amazon business has a unique product mix, budget, and customer journey — and that’s why we’ve built a battle-tested, performance-driven 5-step PPC growth system to align with your goals, clean up inefficiencies, and deliver long-term ROI.

The EcomsExpert PPC Growth Framework

Account Evaluation

We begin with a deep audit of your advertising structure, campaign history, keyword segmentation, targeting logic, and ACoS. We flag missed opportunities, budget leaks, and conversion bottlenecks that may be hurting your performance.

Onboarding & Account Triage

Your dedicated account manager steps in to “stabilize the ship.” We pause wasteful campaigns, remove overlapping targeting, structure naming conventions, and set ROAS benchmarks — laying the foundation for profitable scaling.

Restructure & Scale

We segment campaigns by match type, intent, and performance. Then we relaunch Sponsored Product, Brand, and Display ads using granular targeting — maximizing control over spend and results.

Ongoing Optimization

Our team uses rule-based and manual optimization across all ad types. We manage daily budget pacing, automate bid adjustments, eliminate low-performing search terms, and push winning keywords into higher intent funnels.

Strategic Collaboration & Reporting

We stay aligned through monthly reporting, strategy calls, and shared dashboards. You’ll always know what’s happening, what’s working, and what’s next — backed by data.

Common PPC Challenges We Solve

  • High ACoS with poor return on ad spend
  • No keyword strategy — all guesswork
  • Competing campaigns cannibalizing each other
  • Low impression share or stagnant campaigns
  • Poor CTR, low conversion rates, or inconsistent ranking
  • Wrong match types or budget allocation
  • Lack of negative keyword filtering causing wasted spend
  • Ads running to listings with low conversion potential
  • No reporting, no strategy, no direction

What Our PPC Management Covers

  • Advanced audits & competitor benchmarking
  • Keyword research (manual & reverse ASIN)
  • Full campaign architecture: SP, SB, SD
  • ASIN-level targeting and A/B testing
  • PPC strategy for launches and scale-ups
  • Brand defense + conquesting strategies
  • Negative keywords + low-performing term removal
  • Listing audits to align PPC with conversion goals
  • Performance reporting + monthly strategy reviews

EcomsExpert’s Core Amazon PPC Strategies (In a Nutshell)

  • 3-Phase Campaign Segmentation (discovery, scaling, retargeting)
  • Branded vs Non-Branded Campaign Separation
  • Exact vs Phrase vs Broad Match Layering
  • ASIN Targeting (Competitor & Cross-Sell Focus)
  • Category Targeting & Defensive Placements
  • Dynamic Bidding: Up & Down + Placement Adjustments
  • Dayparting (Time-Based Bidding Strategy)
  • Budget Pacing & Portfolio Management
  • Search Term Harvesting into Exact Campaigns
  • Advanced Negative Keyword Mapping
  • Product Ranking with Low-Bid Auto Campaigns
  • Sponsored Brand Video Campaign Setup
  • New-to-Brand Customer Targeting (via Sponsored Brands)
  • Conversion Funnel Mapping: Awareness to Purchase
  • PPC-SEO Integration for Organic Lift

Why Choose EcomsExpert?

  • Dedicated PPC strategists — not generic ad managers
  • Hands-on optimization with proven playbooks
  • Performance-driven, transparent, and collaborative
  • Expertise in all Amazon ad types, not just Sponsored Products
  • Trusted by private label brands, aggregators & 7-figure sellers

Stop wasting ad spend. Start scaling profitably.